What Consumers Really Want
What do you want? I know what I want…a fair deal. Yes, a fair deal when I go to the supermarket, or buy my gas for the car, or pay for a service. And I want to be treated with a little respect and honesty. So much time and money and psychology go into the dynamics and understanding of the consumer. Consumers are not so hard to figure out. Just look at what consumes their time…video games, Amazon, Twitter, Instagram, Facebook. We are quickly developing into a society that cannot exist without our mobility. And when you want to reach out to these people, well, the answer is kind of simple…isn’t it? The days of hanging signs like STOREWIDE SALE 30% OFF LOWEST TICKET PRICE in the windows are long gone.
Even in the world of Information technology, increasingly CIOs are turning to their teams and asking, “…what’s available via open source…?” Collectively, we all look for ways to trim our budgets and at the same time achieve instant gratification for acquiring something new. Never mind how long the application is actually used, or the gratification lasts. We want it, and want it now.
Devices have rapidly changed the way humans interact. Computing is an afterthought. We want our On-Demand-Tech…and want it now!
Think about it. Where did all the color televisions go?