…they are quickly killing off many traditional industries!  There is a massive shift in how millennials view what the rest of us think of as normal…a massive shift in consumer trust and behavior.  Some analysts attribute the shift to “psychological scarring” from growing up in recessionary times.  At THIRTY. we think theirs is the threshold generation creating the new normal!

From casual dining chains to beer (they prefer wine & spirits); from paper napkins and cereals to golf and motorcycles; from bar soaps to home ownership; from department stores to gyms … millennials are dictating their tastes that will inevitably shape the rest of our world.

30 flows    do things that don’t cause more problems

As the Boomers ushered the world into the 21^st century, the millennials are reshaping how that world will flow into the 22^nd century.  They question everything and do not accept tradition from the past.  They prefer paper towels over napkins; boutique workout classes in Barre and Hot Yoga over sweaty gyms; the internet over department stores and physical banks; they believe that the energy industry causes more problems than it solves.  THEY SEEK AND WILL FIND CHANGE …from the way power is generated and delivered to the way personal transportation evolves.

30 does    re-imagine, re-purpose, think way out there

At THIRTY., everything that we imagine and create is done from a future perspective being driven right now … that’s how we roll.  Anticipate what your consumers will want.  Strategize for the Unexpected. We are not your Father’s Business Advisory Firm.  Velocity.  Value.  Actionable Content.  No walking the halls on your dime.  No bait and switch.   CHECK OUT THE REST OF OUR WEBSITE and SEND US A NOTE … we will send back our unique point of view!

30 creates    making it actionable right now

At THIRTY., we work hard for a more sustainable, secure world…helping you to navigate the tough problems in business. We cater to your needs in this digital age and deliver advisory with velocity and value.  No more, no less … feed your head!

Thirty Advisory and Torino Power Solutions Form a Strategic Partnership to Address the Digital Transformation of the Electric Grid

Philadelphia, PA, August 7, 2017– Thirty Advisory, LLC (“thirty.” or “THIRTY.”) is pleased to announce that it has entered into a strategic business development partnership with Torino Power Solutions Inc. of Vancouver, British Columbia (CSE:  TPS) (Frankfurt: A143TE).  Thirty Advisory is a strategic advisory consulting firm working with some of the largest utilities in North America.  Under the agreement, THIRTY. and Torino will provide collaborative, turnkey system solutions, designed to address the challenges of integrating Distributed Energy Resources (wind, solar, battery storage, micro-grid, etc.) into an aging electrical grid.  Effective closed loop control of pervasively deployed IIoT sensors, providing real-time condition monitoring of the electric grid is mandatory for the Electric Power service sector, which is in a significant state of transition to a 21^st Century transmission and delivery system that is flexible, reliable, resilient, efficient and sustainable—all with a focus on improving the EPS of host utilities.

About Thirty Advisory

Thirty Advisory is a strategic advisory consulting firm providing IIoT advisory projects in the Energy and Utilities, Automotive, Industrial, Communications, Healthcare, Financial, Consumer, Media and Entertainment sectors that enable our clients with a competitive edge, allowing them to engage more effectively in the connected marketplace that is the Age of Everything.  Our model is both efficient and effective in producing quality work products that are delivered with Velocity and Value, immediately Actionable—all without taking up too much of our client’s valuable time.   At thirty advisory, we like to keep things simple, uncomplicated.  How do you, as a client benefit?  Now, not somewhere downstream. That’s why our approach precisely focuses on the heart of each advisory issue, allowing you to build and execute on an exact blueprint for success … step-by-step … simply and elegantly.  Fairly priced.  Easy to understand. No stress, no gimmicks.

About Torino Power Solutions

Torino’s real-time Power Line Monitoring system for electrical power transmission and distribution (T&D) grids is seen as a critical component for the digital transformation of the electrical grid. T&D infrastructure is in urgent need of expansion and upgrading due to increasing population, growing loads (due to renewable energy sources like wind and solar) and aging equipment.  Utilities globally are investing in new technology to improve grid performance and reduce cost for their customers.  Torino’s patented microwave cavity sensor technology delivers real time measurements that allow for closed loop Dynamic Line Rating leading to increased transmission capacity, improved grid resiliency, lower energy costs and bottleneck elimination. Torino PLM creates real-time situational awareness that will help prolong the life of powerline assets and help with the management of future distribution networks that are expected to host high concentrations of distributed energy resources which include distributed generation, renewable energy sources, local storage systems and flexible loads.

Please visit www.torinopower.com for more information.

…selling is not a dirty little word

“Too little…too late.”  You don’t want to be caught up in that problem.  Many companies believe that the bright new shiny object will bring minions to your doorstep just begging for you to sell it to them.  Not.  Hope is not a strategy.  Selling without a solid sales strategy is like trying to sell out of a paper bag…that’s wet. Pay the same amount of attention to your sales strategy that you do to the bottom line and watch that bottom line skyrocket!  Dare to be different.

Salespeople are rockstars!  They do what most of us cannot. They take the impossible and make magic, make rain.  They are the lifeblood of your organization, making it all worth the ride.

30 flows                                    tools, concalls, intuition, and armchairs

Did you know that you cannot replicate what a great salesperson does in the field by tethering them to sales software tools?  Too often, there is more than a strong temptation to micro-manage what cannot be.  Use the tools for pipeline development—not for whipping posts.  Time is better spent face-to-face with your customers than with face-to-monitors and ears-on-endless concalls.

30 does                                     you don’t know, what you don’t know                   

You need to re-engineer sales for superior results!  Tell us about your sales challenges!  At THIRTY., we have a lot to say about the sales process…the strategies to unlock the mysteries of the buyer.  To get there, we know that you have to understand the endgame, and the playing field—before the plays are built … that’s how we roll.   

30 innovates                             embrace, but do not burden

Bet you thought that a sales CRM tool would make the list…think again.  Your sales people are CRM tools. When we think about best sales innovations, we like to keep it impactful for your road warriors:  the smart phone, skype, miles IQ, and Scanner for Me (to create and fax those contracts)!  

30 reads                                     making rain

Check out the well-worn pages of Jeffrey Fox’s How to Become a Rainmaker…then give THIRTY. a spin!  We’ll do all the hard work for you, from strategy to execution, for one simple fee—no commissions, no expense hassle, no benefits, no HR mess!  We’re only a few clicks away!

“Who’s coming to eat my lunch!?”

Book publishers/sellers, the Music Industry, Blockbuster, Kodak, Sears, JC Penney—none of these giants saw it coming.  Somebody came and ate their lunch.  It is the nature of business.  Giants will fall, while technology and customer behavior move on—demanding more, acquiring more, wanting more control in their decisions and their lives.  There will be a day soon when you need a car for a specific purpose. With a few clicks on a mobile app, the car will be delivered at your front door—use specific, time specific, with no 4o month lease obligations.  The Digital Age is upon us, and it is gaining speed with no limits in sight.

CEOs today have a daunting task—to lead their organizations into the next half century, defining not only the culture, but the ability to predict markets, influence customer behavior, and drive new sources of revenue—all at a moment’s notice…but how do you get that done?

30 flows | the status quo no longer exists

There is no “box” to think out of any longer.  Those days have gone the way of  Y2K.  Today’s chief executives need to author their own success, rather than be a victim of 20^th century practices.  For the answers, look where you normally don’t.  A good place to start is to talk to THIRTY.  We know where to look…we’ve been behind some of the most innovative movements in the business.

30 does | the power of re-imagination

Re-imagine your business:  from regulatory to financial, organizational to operations, embrace how technology can and will transform your business into the digial age—without costing you an arm and a leg.  At THIRTY., we have the team who re-imagined the impact of the digital age and re-imagined the strategies to unlock the mysteries of the buyers of products and services.  To get there, we know that you have to understand the endgame before the plays are built … that’s how we roll.   Or better yet, contact us and we will send you a very innovative perspective.

30 innovates | the past impedes progress

Don’t be hung up on old ball-and-chain technology.  It’s dragging down your ability to move quickly with purpose.  At THIRTY., we innovate operational and technology strategies that simply work…feed your head!

30 reads | humor and truth

Your time is precious, but humor has a way to reveal truth.  Check out Stanley Bing’s Sun Tzu Was A Sissy…then give THIRTY. a spin!   We’ll do all the hard work—from strategy to execution, for one simple fee—Value, Velocity, Fairly Priced !

Carpe Diem!  … Vincent & the Crew at THIRTY. 

Growing up as a kid, The Sally Starr Show was a not-to-miss on my parent’s TV every weeknight.  It used to come on the tube right around 5 o’clock, and often Mom would let me watch it, with a good kid-size portion of Sally Starr beans and ground beef or hot dogs for supper.  Mmmm, that was some stuff!  The show would have The Three Stooges’ short films and plenty of cartoons:  Bugs Bunny, the Road Runner, Mickey Mouse and Popeye The Sailor Man!

 

Eventually, these things were put aside for more contemporary pursuits:  baseball and paper routes, cigarettes and cars, then girls.  But, things have a way of recycling themselves.  Many companies who are just starting out, and who DESPERATELY need a way to expand into their markets, are unwilling to shoulder the costs of sales. They think that Sales is more of an afterthought, something that just happens. They think that Sales is something done in a veil of secrecy and when you pull back the veil…VOILA…there is a bonafide sale!  Nothing can be further from the truth.  Unless you have been sleeping under a rock, or are a fully-fledged member of The Earth Is Flat Society, Sales is THE single, most difficult skillset to engage and engage successfully.  It takes strategy and perseverance.  It takes time and money and relationships and contacts and more time and more money.  But many startups would prefer to engage sales people, without pay, and only compensate them with commission after a sale is made.  Kind of like selling life insurance.  “Oh, we will gladly compensate you on a net percentage of the first-year revenue realized after the sale, for your free, hard work to make that happen….” “After the sale…,” which translates to an event horizon that can take maybe 8-12 months to complete.

 

This practice reminds me of the Popeye character Wimpy, who is always hungry, always bumming and always approaching the other characters with, “I would gladly pay you Tuesday, for a hamburger today.”

 

He never really got the hamburger.  Don’t be a Wimpy.

Does success in anything in life come from luck or ability?  Or is it a hybrid cocktail of both—with some secret ingredient or two?  Mr. Buffett (as in Warren) considers himself a member of the “lucky sperm club,” while Jeff Bezos attributes his success to “an incredible planetary alignment”.  Jack Dorsey, founder of Twitter, tweeted to his followers that “success is never accidental”.

 

Is it so much about the search for success?  Or is it really about the fear of failure that keeps us moving along?  Many of the great successes in business came from many failed attempts.  The point is, those people never stopped.

 

There is no accidental business.  It comes from hard work.  Knowing yourself, knowing your abilities, being able to lead others toward accomplishing a common vision.  In reality, success comes from the clarity of mind.  We have a tendency to suffer from the way we author our lives.  “I can’t do that…it will change everything.”  “If I change everything, I will have to restructure…and…and…”.  We are the authors of our own inability to create the OPPORTUNITY to succeed. That’s not luck.

 

So, let’s net this out:  you have a great idea.  Stay with it.  Find a quiet place where you are, and take a moment to close your eyes, hands on your lap, knees below the waistline…and breathe.  Just breathe.  If a thought comes, label it a thought and it goes away.  Feel yourself moving deeper into who you are, without knowing that you are going deeper into yourself.  Clarity of mind.  It sets your sails into the wind, leaving the toxic question of luck far, far behind.